Buy and sell unloved beauty.

Welcome to This is Beauty - the world's first sustainable beauty marketplace.

Why This is Beauty

This is Beauty has already helped save over 500,000 products from landfill. Now we are opening our platform to you to help make this an even bigger number. It's fast and free to list your products and every sale gives back to those in need.

Our story

For Sellers

Easily resell your unloved beauty products on the marketplace. Help reduce waste and promote circularity in the industry. Listing items is easy, free and every sale gives back to those in need.

Start selling

For Buyers

Choose from thousands of products that might otherwise have ended up in landfill. Shop sustainably and grab yourself a bargain at the same time. What's not to love?

Browse products

How to Sell on This is Beauty

Here's a simple guide to how to sell on This is Beauty. We've made it as simple as possible so you can make some money and give back with little effort.

Start selling

Find products

Clear out your beauty stash! We accept most unused beauty products, whether they have their original packaging or not. Lightly used fragrances are also welcome.

List your items

Easily list your products for sale straight from your phone or laptop. Pro tip: Use the square image setting on your camera to give your listings a premium look.

Make a sale

Unlike other platforms, we don't charge for advertising. We get over 1 million visits a year so your item will have good visibility. Just sit back, and wait for it to sell.

Ship and get paid

Ship your sold items within two business days using our simple, built-in label generator. Once your package safely reaches the buyer, your funds will be released just 72 hours later.